Each vendor has a different catalog of product to sell, services to implement, and their own story to tell. Even so, there is a lot of similarity in the UCaaS and CPaaS markets. Ira Feurstein, VP of Strategic Partnerships at Nextiva, notes that in order to be successful “you need to do stuff differently, you can sell differently” in other words, develop your own go to market strategy.
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But to determine how you differentiate and how you present your own unique take on what may seem to be common solutions, you will rely on business intelligence (BI).
You can’t put a price on BI. Ira continues, “you don’t know what you don’t know, and when you don’t know you cannot report on it, and if you can;t report on it you can’t make decisions and can’t” react to trends and changes.
Strategic use of business intelligence data can help you understand your customer’s journey, become their trusted advisor, and be in a position to offer the best solution for that customer.
Listen to more of the conversation here: