Dave Gilbert and Mike Comwell cornered Louie Holmes of Skyswitch to ask him about some tips for maintaining a competitive edge in a crowded market. He offers three broad pieces of advice.
Build A Great Team
Obviously, it is hard to operate a business alone, but recruiting, training, and retaining great people is a key. Not only is employee churn expensive, but it wastes valuable resources training replacements. Louie is thankful for his “wonderful team with the Skyswitch group” and attributes their teamwork as a big contributor to success.
Keep Up With The Times
Louie and Skyswitch believe in “offering new services that are integrating with the platform” such as “call center type activities” on a regular basis, to always keep their partners empowered with cutting edge products and services.
Many UCaaS providers are branching out to SD-WAN, soft phone clients, hosted fax, and other solutions.
Maintain Great Partnerships
Sales enablement becomes a key factor when working with customers, distributors, and service providers. Or, as Louie puts it, “enable [our partners] with the tools” to go to market. When you have partners that resell on your platform, keeping them empowered, in the know, and included becomes a key factor for success.
Watch their entire interaction here: