Dave Gilbert had the opportunity to sit down with Blair Pleasent and Phil Edholm from BCStrategies to discuss what is fundamental to those new to CPaaS and UCaaS.
Phil begins, “so I think you know starting out and looking at the industry today there really are three key parts to communication. There’s employee communications, there’s customer communications, and there’s application communications.” What used to be thought of as UC really needs to be thought of as a portion of the whole picture. “The place where you can create real transformational value as a user in your organization or as a channel partner or vendor is enabling people to transform their business by using communications to be more effective in business overall.”
Blair adds, “start with what you’re trying to accomplish and what your goals are … really think about what it is you’re trying to accomplish, and then how the technologies can help you get there.”
So how can these three key parts of communication? Blair and Phil lay out several pieces of advice on this topic, if you’d like to see the video, you can find it here: