Bill Balvanz is a guest author for the UCBuyer. This article originally appeared on Linkedin. It happens every year, in every sales industry: the off-season. Sometimes this is in the early part of the year in the case of car dealerships, sometimes it’s in the summer for local attractions (if you aren’t in a tourist area, anyway). Whenever it occurs, there are important things that marketers and sales professionals can do to help boost sales results. You can look at this as laying “the groundwork for future success once business picks up again”, or as a chance to “keep the cash coming in all…
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