Author: Bill Balvanz

William Balvanz is the Training Specialist at Voyant, LLC. He is a guest writer with The UCBuyer and would like to give some advice about how to properly train your employees to use new services and products. The term “Buyer’s Journey” is thrown around a lot, but there is also another important journey – that of the learner. Before your products are truly appreciated, they must be understood. As I stated years ago in my article “Fundamentals of Training”, knowledge transfer is an integral part of successful adoption. Below are some tested steps in the Learning Journey which go a long way…

Bill Balvanz is a guest author for the UCBuyer. This article originally appeared on Linkedin. It happens every year, in every sales industry: the off-season. Sometimes this is in the early part of the year in the case of car dealerships, sometimes it’s in the summer for local attractions (if you aren’t in a tourist area, anyway). Whenever it occurs, there are important things that marketers and sales professionals can do to help boost sales results. You can look at this as laying “the groundwork for future success once business picks up again”, or as a chance to “keep the cash coming in all…